It is impossible to underrate human intelligence - beginning with one&#39;s own.

I&#39;m not going to play funk licks on a jazz album. That makes no sense.

Readers and writers are united in their need for solitude, in their pursuit of substance in a time of ever-increasing evanescence: in their reach inward, via print, for a way out of loneliness.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain&#39;t got nothin&#39;.

Written By Leo Burnett

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