No couple buying wedding rings wants to be reminded that someday one of them will have to accept the other one's ring from a nurse or an undertaker.

I think there was a sense that the impact was being lost because the audience was so familiar with the form. You combine that with people&#39;s attention spans, which are clearly conditioned to be shorter now, and there&#39;s a need to vary the paradigm.

The heart of the human problem is the heart of the human. And God’s treatment is prescribed in John 3:16.

consumers, we’re too busy to pay attention to advertising, but we’re desperate to find good stuff that solves our problems.

Written By Seth Godin

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