Quotes Donut - Testers for 7-Up consistently found consumers would report more lemon flavor in their product if they added 15% more yellow coloring TO THE PACKAGE.

Testers for 7-Up consistently found consumers would report more lemon flavor in ... - Malcolm Gladwell - Quotes Donut

Written By Malcolm Gladwell

Testers for 7-Up consistently found consumers would report more lemon flavor in their product if they added 15% more yellow coloring TO THE PACKAGE.

16 Reads • November 16, 2021