Be aware, don't Compare your Ego with Attitude. They are very Different!

Polarities of the 'authentic' vs. the 'inauthentic' are easily discernible in recreational modes. The criteria of authenticity are not necessarily objective but rather have to do with the rules by which the self allows or disallows its own experience.

Strategic positioning attempts to achieve sustainable competitive advantage by preserving what is distinctive about a company. It means performing different activities from rivals, or performing similar activities in different ways.

Written By Harvard Business School Press

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