Growing up I never imagined a little girl from a border town could one day become a governor. But this is America. In America algo es possible.

I had been chipping at the world idly, and had by accident uncovered vast and labyrinthine further worlds within it.

When our spelling is perfect, it&#39;s invisible. But when it&#39;s flawed, it prompts strong negative associations.

Strategic positioning attempts to achieve sustainable competitive advantage by preserving what is distinctive about a company. It means performing different activities from rivals, or performing similar activities in different ways.

Written By Harvard Business School Press

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