A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain&#39;t got nothin&#39;.

Drop the idea of bad luck, bad circumstances, dark clouds and silver lining. Because there was nothing wrong, missing or broken in the first place. Everything that happens grows you. There is a purpose for everything and that purpose is to raise you to your true greatness.

My deepest impulses are optimistic, an attitude that seems to me as spiritually necessary and proper as it is intellectually suspect.

Written By Ellen Willis

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