It was one of the best days of my life, a day during which I lived my life and didn't think about it at all.

I like it better that way,” Lee said. “If they pretended sorrow they’d be liars. It doesn’t mean anything to them. Maybe they’ll think of me sometimes—privately. I don’t want them to be sad. I hope I’m not so small-souled as to take satisfaction in being missed.

My greatest hope was to get discovered as a comedian and get on a sitcom.

As companies compete to embrace customer preferences through finer segmentation, they often risk creating too-small target markets.

Written By W. Chan Kim

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