Criminals kill journalists/hostages in France, devout Muslims pay the bill all over Europe.

Assuredly, Loving Souls, you should go to God with all humility and respect, humbling yourselves in His presence, especially when you remember your past ingratitude and sins.

Consumers around the world are more aware of the multiple global crises we face than ever before, thanks to information found on the Internet.

In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility - and, I suggest, move us towards a more sustainable practice of capitalism.

Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.

The keys to brand success are self-definition, transparency, authenticity and accountability.

The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.

The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies. In today&#39;s world of social media and smart phones, this is easy to do.

Social media demands a lot of us on top of our already demanding lives. So let&#39;s disconnect as we need to and renew our interest and ourselves.

Simon Mainwaring

Quotes by Simon Mainwaring

Written By Simon Mainwaring

Written By Simon Mainwaring

Written By Simon Mainwaring

Written By Simon Mainwaring

Written By Simon Mainwaring

Written By Simon Mainwaring

Written By Simon Mainwaring

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