Forget words like &#39;hard sell&#39; and &#39;soft sell.&#39; That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you&#39;re saying it like it&#39;s never been said before.

I&#39;m not a big fan of just doing weights. Anything more physical is infinitely better.

Muhabbat ki Raahou mai humsafar banna  tou tum se hi seekha tha
Phir kyu tumhara daras  itna takleef deh nikla
Bila garz jo muhabbat ki thi tumse
Sharad isiliye tu Bewafa nikla

plays a central role in the history of the world. And normally he doesn’t know it.

Written By Paulo Coelho

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