disruptive technology should be framed as a marketing challenge, not a technological one.

...All my best words are deserters and do not answer the trumpet call, and the remainder are cripples.

It really is a nice theory. The only defect I think it has is probably common to all philosophical theories. It&#39;s wrong.

The enemy resembles us. Therefore, he needs to be approached not as an assembly of &#39;targets&#39; to be destroyed one by one; but as a living, intelligent entity capable of acting and reacting.

Written By Martin Van Creveld

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