As people become aware of the finitude of their life, they do not ask for much. They do not seek more riches. They do not seek more power. They ask only to be permitted, insofar as possible, to keep shaping the story of their life in the world—to make choices and sustain connections to others according to their own priorities.

I soared high to touch the shining moon. Didn't know I that it was just a reflection.

So, if consumers are like roaches, then marketers must forever be dreaming up new concoctions for industrial-strength Raid.

Written By Naomi Klein

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