Quotes Donut - Scott Bedbury, Starbucks’ vice president of marketing, openly recognized that “consumers don’t truly believe there’s a huge difference between products,” which is why brands must “establish emotional ties” with their customers

Scott Bedbury, Starbucks’ vice president of marketing, openly recognized that “c... - Naomi Klein - Quotes Donut

Written By Naomi Klein

Scott Bedbury, Starbucks’ vice president of marketing, openly recognized that “consumers don’t truly believe there’s a huge difference between products,” which is why brands must “establish emotional ties” with their customers

15 Reads • November 21, 2020