what you can do is often a matter of what you will do.

My gosh, if you’re going away, we got a million things to talk about! All the things we would’ve talked about next month, the month after! Praying mantises, zeppelins, acrobats, sword swallowers!

He took pains to avoid self-depreciation, self-mockery, ambiguity, irony, subtlety, vulnerability, a civilized world-weariness and a tragic sense of history--the very things, he says, that are most natural to him.

Knowing how people will use something is essential.

Written By Donald Norman

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