First, President Reagan was not enthusiastic. But I built up a relationship with him in other areas and then persuaded him that this was important to us and to me, and that we had to at least be in the process of looking at this seriously.

Anyone can become fashion icon.Very few can become style icons.

Change your attitude to  change your altitude.

I think up until the point when we started in the business, which was in the early &#39;70s, most of the humor was political. The smart humor was political satire.

Written By David Zucker

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