A great ad campaign will make a bad product fail faster. It will get more people to know it&#39;s bad.

That was the trouble with California in the 1840's. The life was too easy, there was no necessity for struggle, and men must struggle or they deteriorate.

Which, as any American high school student can tell you, was an act that apparently had something to do with stamps.

I always knew the importance of it, since I was three or four years old my mother used to feed me wine and water. I grew up with wine as liquid food.

Written By Robert Mondavi

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