Our normal human tendency is to enjoy life, to play, to explore, to be happy, and to love.

The great owners, striking at the immediate thing ... not knowing these things are results, not causes.

Her reputation for reading a great deal hung about her like the cloudy envelope of a goddess in an epic; it was supposed to engender difficult questions and to keep the conversation at a low temperature.

Beauty comes from conscious reflection and experience. It is influenced by knowledge, learning, and culture. Objects that are unattractive on the surface can give pleasure. Discordant music, for example, can be beautiful. Ugly art can be beautiful.

Written By Donald A. Norman

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